Good Press™ Marketing & Media Relations
Good
Press offers innovative, targeted strategies in public relations, marketing, and advertising for small- to medium-sized
businesses. Principal Eliza Cross has over 25 years of experience in publishing and media relations, with numerous
contacts in print and broadcast outlets.
While a strong marketing plan will include a variety of strategies
and media, print publicity is considered to be twenty times more powerful than paid advertising. 76 percent of what appears
in newspapers originates with publicists, so a good media relations expert can help you cost-effectively maximize
your exposure to your target market.
"Eliza helped me think about directions that I hadn't considered. She was sensitive to what I asked
her to do, and the level of involvement I wanted."
Alice Turak, Owner
Paper Pleasures
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