Marty Tirrell Says D.M. Sports Talk Radio Needs a "Kick in the Ass"
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RON MALY


Vol 2, No. 2,
Jan. 8, 2002


This project started in what I thought was a quiet way.

Larry Cotlar, who has been around the block a few times as a sports talk radio host, called me at home one day. But I wasn’t there to answer the phone. So I later saw him at an Iowa State basketball game, and got an update on his wanderings.

It turns out he’s back in Des Moines, working the 4-to-7 p.m. weekday shift at KXNO.

Cotlar said he’s been in talk radio in such places as Las Vegas, Chicago and St. Louis, in addition to Des Moines. So I figured he’d be the ideal guy to answer my question: Is Des Moines too small to support the three sports talk stations it now has?

"I don’t know,’’ Cotlar responded. "On the surface, you would think so. Quite frankly, when I mention that Des Moines has three stations—KXNO, KJJC and KXTK—people are pretty surprised.

"I can’t predict if all of them will last, but my goal is to be on the one that everybody listens to. I just try to be the best.’’

After the conversation with Cotlar, things began happening. The sports talk show situation in Des Moines, as far as I was concerned, got a lot hotter.

And, the way things look, it won’t cool off anytime soon.

If you recall, I conducted a survey last month among readers of this column to name five good things that happened in Des Moines in 2001.

I got some interesting responses from readers—things ranging from the opening of the Kruidenier Trail at Gray’s Lake to the demise of the Iowa Barnstormers.

But then came a list from Steve Deace, a sports talk show host at KJJC. First on his list of good things that happened in Des Moines last year was this: "Marty Tirrell getting booted out of town.’’

Tirrell was an early sports talk radio announcer in this area, once working at KJJC and later at KXTK. He now does halftime and postgame shows on the Boston Celtics’ radio network.

It turns out Boston isn’t as far from Des Moines as you might think. E-mail provides very quick transportation. I didn’t have Tirrell’s e-mail address, and certainly didn’t contact him about Deace’s list, but someone else obviously did.

It wasn’t long after I printed Deace’s claim that Tirrell being "booted out of town’’ was a good thing for Des Moines that there was reaction in Boston.

"Who cares what Steve Deace has to say?’’ Tirrell asked me by e-mail.

Tirrell, who regularly stirred the emotions of guests and listeners when he worked the Des Moines radio market, went on to say other things about some of the people presently in Des Moines sports talk radio in his e-mailings to me, and I’ll get to that soon.

But, first, now that I had Tirrell’s attention, I figured I might as well ask him the same question I asked Cotlar: Is Des Moines too small for three sports talk radio stations?

Within a matter of hours, I had Tirrell’s answer to that question—as well as his thoughts on a number of things I didn’t ask about.

"I don’t think Des Moines can—or will—support three all-sports radio stations,’’ Tirrell said. "Des Moines sports radio is drab. It needs a swift kick in the ass.’’

Without me asking him to do it, Tirrell then went on to give his reviews on some of the men now navigating the city’s sports talk shows. After seeing his comments, I contacted Tirrell again to make sure he wanted to go public with them.

"You can use what I said because it’s the truth as I see it,’’ Tirrell shot back

Some of the guys Tirrell mentioned have been friends of mine for years, so keep in mind that these are only the opinions of the guy from Boston:

"Steve Deace--"Miserable. But if he’d fly straight and lose the lame attempt to be Jim Rome, he’d be a nice overnight talent and build a following.

"Bob Dyer--Washed up! He is like Ground Hog Day on the radio. Same stories, half-refuted by callers, over and over. Nice guy, for the most part. Bad radio, though.’’

"Tim Darrah—What a self-made talker he’s become!

"Ken Miller--Paranoid and a phony.

"Ken Thompson--Best producer in the country. He can tell you a million stories and works his ass off.’’

Tirrell says he’s not planning to work in Boston forever, and gives every indication he’d like to be contributing to sports talk radio in Des Moines again sometime in the future.

"My time in Boston won’t be long,’’ he said. "Des Moines is a great market. The college, high school and even pro blend are awesome.’’

Tirrell feels KXTK will wind up to be the sports radio heavyweight here.

"Sam Bernabe runs KXTK, and is a huge plus there,’’ he said. "That guy has an innate sense of what’s important and, better still, what isn’t. ESPN Radio wants to be on KXTK for its signal strength during daylight hours, and when that happens, the party is over for the other two stations.

"Here’s my vision: Someday Des Moines will have one solid sports radio outlet in KXTK, and the station will be a flagship for a statewide network. I want to be there smiling when it’s humming along, purring like a kitten.’’

Not so fast on all that stuff, said Deace.

I gave him a chance to respond to the things Tirrell said, and he came out with guns blazing.

Asked if he had heard that Tirrell might like to someday return to the Des Moines radio market, or at least contribute to a show, Deace said, "If so, what station would hire him?

"Also, what caused him to leave Des Moines? You mean to tell me doing a scoreboard show for a station in Boston isn’t a step up from hosting your own show in Des Moines? I can’t possibly believe that.’’

Deace said he "can’t imagine any station’’ here hiring Tirrell. KXTK, he added, "has improved immensely since Tirrell left and Larry Morgan became the focus. KXNO is a tight ship run by a pro company like Clear Channel. They’re not going to take on someone with his baggage.

"I will give Marty credit on three fronts: 1. He’s fun as hell to be around; 2. He gave me my first break; 3. He is talented, no doubt. But his integrity is nil. He’s the Bill Clinton of Des Moines sports radio—a compelling personality, for sure, with Machiavellian-style ethics.

"He is, and was, his own worst enemy. He has a big problem with this little thing we here in the Midwest covet, called the truth.’’

Unlike Tirrell, Deace feels there’s room in Des Moines for three sports stations.

"Clear Channel has more money than God,’’ he said, adding that KXTK’s ownership "seems to be willing to spend whatever it takes.’’

And, he said, "I’m not too worried about where we (KJJC or, as many call it, the JOCK) stand—especially with our tight affiliation with ESPN, and the fact that every major sporting event (i.e., the World Series, BCS, Final Four, Super Bowl, NBA Finals and Stanley Cup) are exclusive properties of the JOCK. And we’ve already been through our share of fianncial difficulty, with new ownership coming in now that has deep pockets. The JOCK will be fine.

"What’s interesting is, I think there are bits and pieces of the other two sports stations (like the morning show on 940 and the Bruno and Rome shows on 1460) which, if combined into one, would make for a killer competitor to the JOCK.’’

Asked what he feels makes a sports talk show successful, Deace said, "The simple answer is passion and credibility. Passion by the announcer for the subject matter, the job and the listener. Listeners need to have passion in your product and feel as if they are a part of it as well.

"Inviting and cultivating participation, I feel, is a big part of this. This is how your listeners make an emotional investment in your product and become loyal. You also need credibility. Others have failed in this market because they were pretenders from a knowledge-of-the-subject-matter standpoint (i.e., Jack and Alex) or were known for shredding the truth and abandoning their principles on a whim (i.e., Marty Tirrell).’’

As for Tirrell’s claim that Deace tries to be a spinoff of nationally-known announcer Jim Rome, Deace said, "I haven’t listened to Jim Rome’s show since last May. I’m actually trying to emulate Bill O’Reilly and Rush Limbaugh.’’

Stay tuned. I’m sure there will be more coming soon. Radio announcers, as we all know, like to talk. After all, that’s what they get paid for.

Rumors….And Other Funny Stuff

A guy who has been on the University of Iowa campus more than a few times for football games wonders if I’d like to start a rumor that Dennis Green will become the Hawkeyes’ new offensive coordinator.

Obviously, the guy was either joking, just getting out of bypass surgery, drinking heavily--or all three.

Even though Green is a former Iowa player and assistant coach, the chances of him going to Iowa are zero. He was just fired by the Minnesota Vikings, but received a $5 million buyout as a nice going-away present.

By the way, doesn’t Iowa already have a productive offensive coordinator in Ken O’Keefe? Isn’t he everybody’s favorite? Oh, maybe he’s second-guessed occasionally about his play-calling, but what offensive coordinator isn’t? What more could Green, who was fairly successful with the Vikings until this season, add to the offense?

[Hey, like other people, I can have fun with rumors and the truth, too!]

A better rumor to start would be one that former Northern Iowa and Kansas Coach Terry Allen might wind up on Iowa’s staff. Allen, who was fired at Kansas with three games remaining in the 2001 season, has always been a favorite of Iowa athletic director Bob Bowlsby.

Speaking of Iowa football, can you imagine what it would have been like had Bowlsby hired Bob Stoops instead of Kirk Ferentz after Hayden Fry retired?

Every time another coaching vacancy popped up—whether it was at the collegiate or professional level—Stoops’ name would be mentioned in connection with it. The latest job the former Iowa player and football staff member turned down was at Florida.

One news report in Oklahoma said all it cost the school’s administration to keep him was a six-year, $20 million re-negotiated (again) contract! Stoops, however, is denying he received another salary bump. But I can’t believe he’s staying in Oklahoma just to enjoy the scenery and to have Barry Switzer stand on his sideline during games.

Do you think Stoops—had he taken the Iowa job--would have stayed in Iowa City instead of going to Florida, Notre Dame, Ohio State, Alabama, the Cleveland Browns or any of those other places that have courted him so far? If you think so, I have an unused ticket for sale to the 1999 Iowa-Nebraska football game at Kinnick Stadium.

The price? $100,000. If you buy it, I’ll also tell you which team won.

A football item that’s not a rumor, but is 100 percent true, concerns Rob Ash, Drake’s successful coach. Ash has been selected to the board of trustees of the American Football Coaches’ Association.

Ash has an 89-43-2 record in 13 seasons at Drake. In 22 years of collegiate coaching, he’s 133-75-5. Also elected to the board were Tony Samuel of New Mexico State and Chuck Amato of North Carolina State.

After I made some off-the-cuff observations about bowls, football teams and awards in last week’s column, John Shipley e-mailed me. Shipley is a former Register sports reporter and copy editor who now works for the St. Paul Pioneer-Press.

Shipley said he had two things on his mind.

"First, is it just me, or does Miami Coach Larry Coker look an awful lot like Jack Kervorkian?’’ he wrote.

"(Insert Nebraska Joke Here)."

"Second, I wanted to vote for Eric Crouch for the Heisman Trophy in 2000 (the last of my two voting years), but couldn’t bring myself to put him past Josh Heupel because the Sooners had beaten Nebraska (twice, I think). There’s no question he’s the best football player in the country, and unfortunately I think he (and the Huskers) had a better season in 2000. I should have voted by conscience since Chris Weinke won anyway.’’

Not everyone agrees. George Wine, former sports information director at Iowa, doesn’t feel Crouch deserved the 2001 Heisman.

"How can they give the damn thing to a quarterback who cannot pass?’’ Wine asks. "The best quarterback I saw all year was Antwaan Randle El (of Indiana), and I notice the Football Writers had the guts to put him on their all-America team.

"Wouldn’t it be great if the NCAA would forbid its members to hype their players for the Heisman?’’

Wine adds that "everyone should now be convinced that both the BCS and the Heisman Trophy have become jokes. I would really like to see Oregon or Florida play Miami, and I bet their fans would, too.

"Personally, I thought Oregon looked every bit as good in beating Colorado as did Miami in beating the Cornhuskers.’’

Further evidence that the Bowl Championship Series is wearing thin with people: The title game, as well as the other BCS games, took big hits in TV viewership over last season.

Also in last week’s column, I mentioned how Iowa State’s 1973 football team got screwed by the officials in a game at Arkansas.

The Razorbacks had 12 players on the field during a decisive play in their 21-19 victory, but the officials didn’t notice it and Iowa State Coach Earle Bruce didn’t realize it until after the play. Naturally, the officials never admitted their mistake or corrected it.

Pete Taylor, associate athletic director at Iowa State and longtime play-by-play announcer for the Cyclones’ football and basketball games, vividly recalls the situation at Arkansas—which he calls a fiasco.

"It was the game-winning touchdown that was scored with 12 men on the field,’’ Taylor wrote in an e-mail to me. "The formation was wishbone with two split receivers and a tight end. That’s pretty tough to cover.’’

A retiree who lives in rural Iowa writes about the Hawkeyes’ basketball loss last week at Ohio State.

"After watching it, aren’t you glad Iowa Athletic Director Bob Bowlsby got rid of Tom Davis and brought in Steve Alford?’’ the man asks sarcastically in his e-mail. "It makes you wonder what these million-dollar coaches do to earn the money.

"A friend of mine had a good line—What would you rather be stuck with, 1,000 shares of Enron stock or Larry Eustachy’s contract?’’

Speaking of Alford, this story was recently printed in the St. Paul Pioneer-Press:

"Circle the dates: On Jan. 15, Iowa visits Illinois. On Jan. 22, Michigan State visits Iowa. On Feb. 3, Michigan State visits Illinois. On Feb. 12, Illinois visits Michigan State. And on March 2 or 3, Iowa visits Michigan State. Those games will go a long way toward determining this season’s Big Ten men’s champion.

"And, for those still interested in an aging story line, there is always the visit Iowa and Steve Alford make to Indiana on Feb. 5. That is sure to resurrect talk about his returning to the school where he once starred.

"But Hoosier fans should neither get their hopes up nor their red sweaters in knots. Alford has a deal with Iowa that runs through 2009. And he recently bought land in Iowa City. And he is working with an architect on the design of his dream home, which will include an indoor basketball court."

In another cost-cutting attempt, the Register is offering early retirement to a small group of veteran staffers. To help make the decision easier for those receiving the offers, financial considerations are being included.


[Ron Maly is available for pickup games on Steve Alford’s court any morning, afternoon or evening. E-mail him with information regarding court availability, thoughts on the competitive sports talk radio situation in Des Moines or anything else at malyr@juno.com]