Another Classic ...
and you can order it here.
We look for the book. You read it! Our recommendation generally falls in the marketing or customer retention
category, but don't hold us to that. If we see a great subject and excellent
reviews, we may break out of the box and recommend a work in a totally
There'll be a fine book here waiting for you when you stop by. You might
bookmark our site (by pressing CTRL-D).
Here's our selection for now. It can be in your mailbox before your know it,
and you'll be off to being informed. Check for the free shipping offer.
The current selection:
Power of Impossible Thinking
Robert Gunther and Colin Crook
This book is about getting better at making sense of the
world...so you can make decisions that respond to reality, not some
obsolete model of reality. Drawing on the latest neuroscientific research and their experience with
corporate transformations, Jerry Wind and Colin Crook explain how your mental
models stand between you and reality, distorting all your perceptions...and
how they create both limits and opportunities.
You'll learn how to
develop new ways of seeing...how to keep your mental models fresh and
relevant...when to change to a new model...building a portfolio of
models...how to "zoom in and out" to understand complex
environments...even how to do "mind R&D": improving your models
through constant experimentation. If you're
open to "opening" your mind and your creativity - don't miss this
What you see is what you think, and what you think is what you see.
How to change the way you see the world around you and achieve the
- A neuroscience-based
approach to seeing reality more clearly and acting on it
- Why your
mental models are your #1 obstacle to success...and how to
transform them into your biggest advantage
- How to
apply your new mental models in business—and throughout your
- For anyone
who wants to make better decisions
live in the real world. You live in the world that's inside your
head. We all do. We all have invisible mental models
that shape everything we do. Is yours holding you back? Keeping you
from seeing what's right in front of your face? Keeping you from
changing your company, your relationships, your life? Find out.
And fix it.
First Ninety Days
A Survival Guide for New Leaders.
12/11/03 - With the new year upon us, lots of executives are about to make
the transition to a newly found position.
We know of several
key players making moves right now.
"SINK OR SWIM" is a much-loved cliché in business, but it isn't a
viable approach for the half-million managers and executives who start new
jobs at Fortune 500 companies each year, says Harvard Business School
associate professor Michael Watkins. People receive lessons on how to swim
before they're allowed in the deep end; by the same token, new leaders—and
their organizations—need a systematic approach to job transitions.
It takes just over six months, on average, for new leaders to
reach what Watkins calls the break-even point: the part of the learning curve
at which they start creating net value for their organizations. In his newly
published book, The First 90 Days (Harvard Business School Press,
November 2003), Watkins lays out a framework for shortening the transition
period for new leaders. The book is available
for $17.46 in the hardcover edition (a 30% savings over the $24.95 list price)
- and check the free shipping offer for the holiday season when your order is
$25 or more. If you're making the shift - grab this one.
Written by noted leadership transition expert Michael Watkins, The
First 90 Days outlines proven strategies that will dramatically
shorten the time it takes to reach what Watkins calls the
"breakeven point": the point at which your organization
needs you as much as you need the job. Based on three years of
research into leadership transitions at all levels and hands-on work
designing transition programs for top companies.
Revolutionize Your Brand with the Genius of Childhood - by
by W. Thompson, The Thompson Group: I just attended a virtual conference
where Tom Asacker nailed the essence of marketing in today's economy. I wish
you could have been there with the 200 or so people that got the chance to see
a master in action. Since you probably missed it, his book is the cure. A
Five-Star rating by a host of readers tells you the quality of his
thinking and the ease in which he gets it across. Don't wait to understand
what it takes today ... to excel.
0967752809:Product Link on Barnes & Noble.com.
What people think about you or your company is unimportant.
That's just one of the startling insights revealed in this
heartwarming parable about a confused and disillusioned CEO whose
encounter with an amiable millionaire and an adorable little girl
changes his business-and his life-forever. In Sandbox Wisdom,
speaker, columnist, and former CEO Tom Asacker delivers a wake-up call
designed to challenge conventional wisdom and encourage managers and
their associates to reexamine their assumptions about business,
success, and the meaning of work.
Here, at last, is some common sense wisdom for our truly uncommon
business world. This timely story reveals the formulas for business
and organizational success in the next millennium in an engaging style
that can be read and understood by everyone who wants to succeed.
It describes what effective people do naturally to gain the crucial
virtues of loyalty, trust, and growth and stay ahead of the constantly
advancing competitive curve. And its dramatically important
message is told in a way that goes straight to the heart of marketing,
branding, selling and management.
21 Ways to Stop Procrastinating and Get More Done in Less Time - by
Commentary by W. Thompson, The Thompson Group: Having coffee after
lunch with a friend and someday-perhaps-client, we were wrapping up a long
discussion when he handed me this book. Not liking topics like this, I
nonetheless accepted his kind offer, because he had found in it some useful
ideas - some we had discussed over lunch. I was curious what more was inside.
The other reason I borrowed it - was because of its size. It is a short book!
I like that, because no book on saving time should be a long one. While the
publisher's review below gives some insight on the book's unusual title, it
falls short of doing this little gem justice. One can read a chapter a night -
about 3 pages - and fall asleep a much better person!
In the 113 pages, you'll find 21 Rules and Principles for ending
procrastination and getting more things done faster. If you use half of them -
you'll be way ahead! As I mail my friend's copy back to him, I buying my own.
review from the publisher
For people who are overwhelmed by tasks of all sizes, this book
provides the 21 most effective methods for conquering procrastination
and accomplishing more. By identifying, then tackling, their biggest,
most unpleasant task first — the philosophy of "eating a
frog" — readers learn to plan and organize each day, set
priorities, get started right away, and complete jobs faster. Written
in a fast-moving format and breezy style, this book is immediately
accessible and applicable for readers in any occupation.
Also available in hardback version.
A story of franchising - by
Peter M. Birkland, the CEO of his own institute as well as a professor and
lecturer at the Universities of Minnesota and Chicago, respectively.
University of Chicago Press.
Commentary by W. Thompson, The Thompson Group: I've
spent lots of my professional career in franchising. First for a national real
estate firm, next for an international personnel services company, then with a
mortgage banking enterprise. I've also helped companies set-up their franchise
systems. It's a big industry, and one that's seldom understood ... especially
by those anticipating expanding their business through franchising to others,
or to those who are thinking of purchasing a franchise of their own. Here's a
place to start learning, with a practical approach. Whether offering a
franchise, or buying into a franchised system, people will have a whole new
outlook after reading this excellent work.
review from Library Journal
Birkeland, who is the CEO of his own institute as well as a professor
and lecturer (at the Universities of Minnesota and Chicago,
respectively), tells the story of franchising by engaging us through
dialog. Though he uses pseudonyms for company names, his book is based
on extensive research culled from interviews, attendance at seminars,
and participation in the day-to-day operations of three different
franchises. After a brief history of the franchise system, he gets
down to the nitty-gritty of this entrepreneurial endeavor. Birkeland
offers a balanced perspective as he teaches us about the risks,
pitfalls, and challenges for both franchisee and franchiser. In
addition, the reader gets an overview of the different types of
franchise systems, the components of franchise fundamentals
(royalties, trademarks, and long-term contracts), social profiles of
franchisees, and, for the franchiser, consideration of the question,
"Who controls?" This is a useful, readable book, especially
for those considering the idea of entering the franchise system for
the first time. Recommended for marketing and business collections in
both academic and public libraries. Bellinda Wise, Nassau Community
Coll. Lib., Garden City, NY Copyright 2002 Cahners Business
Recent selections: A Classic on
Quietly: An Unorthodox Guide to Doing the Right Thing
- by Joseph L.
Badaracco, the John Shad professor of business ethics at the Harvard Business
Brash heroes are
not the only leaders a company needs. The most impressive, effective leaders
are often the unsung ones, those who ethically and patiently achieve their
ends and advance their organization without stepping on others. Joseph
Badaracco, professor of business ethics at Harvard Business School, offers a
short case study of an ethical leadership challenge and draws from it to
illuminate guidelines for "quiet" leadership. Among those are: Don't
let complexities obscure your responsibilities—when a problem is complicated
and technical, it is tempting to think that the solution lies somewhere in the
details, which is often not true; and raise the issue with individuals who
will help you understand the problem from a variety of perspectives—technological, financial,
organizational and political.
review from a reader
Serge Van Steenkiste (email@example.com),
April 11, 2002
Too Often Unsung Quiet Leadership
In Leading Quietly, Joseph L. Badaracco observes that society tends to
think about leadership primarily in terms of heroic figures. His
readers have been taught from their childhood to show respect for the
efforts and sacrifices of great men and women. Often, his readers are
not properly informed about the fact that most sung heroes like
Winston Churchill or Mother Teresa worked, quietly and patiently, for
years or decades, before their key contribution to society was widely
To his credit, Badaracco celebrates modest, unassuming men and
women with their mixed and complicated motives. Like most of his
audience, those men and women will probably never be in the limelight
but make the world a better place through countless, small, often
unseen efforts. Badaracco convincingly demonstrates that it is given
to almost all his audience to learn and practice the simple virtues of
quiet leadership, e.g.: Restraint, modesty, and tenacity.
Recent selections: A Classic on Marketing!
TOTAL ACCESS - by
Regis McKenna was on the Board of Directors with the corporation I
served as Vice President, Marketing, just before I founded The
Thompson Group in 1991.
He was a pleasure to work with, because of his complete understanding of
marketing and because of his excellent way of communicating. He was always
curious, and never seemed to tire of trying new things.
His latest book, Total
Access, is getting well-deserved rave reviews. That's why it's here. Pick up
your copy now, to stay on top of things. I've added a
review by another reader below. This book is published by The Harvard Business
review from a reader
Brar (firstname.lastname@example.org), February 21, 2002
Great read; the new marketing bible
I've read a lot of books in my ten years in high tech marketing, and
this one has become one of my favorites already. Because it views
marketing as a required core competency of the entire executive team,
its a great read for the entire E-staff -- not just for VPs of
marketing and CMOs. I really liked this new definition of marketing:
'Marketing is an integrated architecture that enables the continuous
process of organizational learning, whereby the enterprise gains
knowledge by continuously interacting with customers and the market
place to learn, adapt, and respond creatively and competitively.'
Total Access presents some interesting ideas about how today's
marketeers should approach their work. Their long-held beliefs in the
mystery and art of branding need to be replaced with a deep knowledge
of technology, logistics, distribution, and operations. Those of us in
marketing will be forced to understand issues we've been able to avoid
in the past. On the flip side, executives from other departments will
have to embrace and better understand marketing. No more working in a
Contents Preface and Acknowledgments
1: Introduction: The Idea of Marketing
- 2: The Three Stages of Marketing: Reach, Push, and Access
- 3: New Technologies, A New Marketplace: The Laws
- 4: Forget about Loyalty: Problems with Branding
- 5: The Transformation of Today's Consumer: Preferences
- 6: The Customer Experience: Persistent Presence
- 7: Putting It All Together: The Marketing Architecture
- 8: Total Global Access: Act Globally but Connect Locally
- 9: Managing It All: Roles and Responsibilities
- 10: The Magic Touch: Corporate Creativity
- About the Author
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