Case Studies: 
A Marketing Journal

We often come across stories in marketing. When they illustrate a "best practice" - or a thing to avoid, we consider sharing them. What you'll find in this section is a compilation of short articles, about businesses of every imaginable kind. It's a marketing professional's travel journal.

As you join our travels, think of how your business compares with the one in the case study you're viewing. Hidden here are some great ideas ... and some possible blunders!

Date

Case Study

Business Type
08/24/02 Warming the Seats: Blackhawk Cinemas - CA Movie Theaters
08/25/02 Firemen Served Subway Water - Oneonta, NY Restaurants
09/13/02 United Airlines Chairman's Letter Falls Short Airlines
11/18/02 OfficeMax - Aisle-to-Register Inflation Office Supplies
04/10/03 Safeway - Service on the shelves Super Markets
04/11/03 Hotel Del Coronado - Too little, too late? Resort Hotels
05/04/03 Costco - A $40 Billion Dark Horse Retailing
06/05/03 American Airlines - A Promotion Crash! Airlines (again)
08/27/03 Michael's Restaurant - A Win at Las Vegas Restaurants
12/20/03 McDonald's - Doing it "McRight" Fast Food Restaurants
12/30/03 Market Dominance: Price-Setting Power Online Book Stores
06/24/04 Getting it Right in Office Supplies - Office Depot Office Supplies
05/07/06 They Just Don't "Get It" - CompUSA Computers, Electronics

Check back often. We'll add new case studies occasionally, so the list will grow, and the great ideas - or things to avoid will, too.

Notes & Disclaimer: The information in our case studies is based on our actual experiences, or information from reliable sources. None of the cases are intended to imply that the business named is any more or less adept at its function than other businesses in its field. These small samples of business events may not represent the overall performance of the business. We welcome the comments of any business that appears here, and we will correct any verifiable errors brought to our attention.

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