Meaningful marketing programs often bring the necessity for change throughout
your organization. Though each client
situation is unique, when change is significant, we use an approach that ensures
the best environment for success in marketing design and implementation.
the heart of all we do is the core and basic belief that every
change is difficult and will not happen unless individuals embrace it -
because they have a fundamental understanding of what the change means
to them, first as individuals, then as members of their work group, and
lastly as part of the organization.
Beyond the capabilities of most marketing firms, we have the resources
to help with change
management, so you can achieve meaningful, lasting results. We have worked with
Cathy Van Berkem, our strategic partner for business change management since 1982 - for a bio, click
Take a quick look at our approach to change. Simply click