Writing Copy. Writing. Copy Writing.  If you've tried it yourself, you may appreciate the complexity of writing copy. The art and science of communicating with words is a skill few have mastered. To make things more interesting, there's a style of writing for each application. One-on-one communications take many paths. Nevertheless, there's a common direction. The great master of advertising, David Olgilvy, said it best: "Whenever you write a commercial, bear in mind that it is likely to be seen by your children, your wife - and your conscience." We endorse the concept that great writing results in the reader believing what you say ... and acting upon it. From that point on, the rest is up to your prospect or customer. We use copy writers who appreciate this. They have learned it over the years.