Information ... current articles by topic!

We read a great deal. Marketing people have an unquestionable thirst for information. The below topics will guide you, to the many areas we explore. Think of our site as a digest ... a place to find what we think is pertinent to the world of marketing and business in general.

Better yet - we'll update this information from time to time, so stop back often to see the new finds. A note of caution, these links will change frequently, so if you see an article that interests you, go see it now, before we change our listings. You can always save the article in your favorites, then read it later on your own.

You'll find lots of other free articles in our "Update" newsletter section. Scroll to the bottom of this page to get there.

Browsing hint: After viewing an article, click on the "back" arrow of your browser to return to this view. Then select more topics.

Here are the topics ...

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Marketing
Ten Reasons Salespeople "Blow It" on a Call If you want to summarize what not to do in selling - here's the place to start. Insight from a pro - this has great value for sellers - and buyers, too.  click here

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Ten Trends Driving Marketing Transformation The year 2004 will see changes in marketing. Here are ten trends that will influence this transformation.  click here

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Forecasting in Conflicts: How to Predict What Your Opponent Will Do J. Scott Armstrong is a marketing professor at Wharton and author of the recent book, Principles of Forecasting. In the article that follows, he talks about role-playing as a tool for business and government leaders who face crucial decisions in situations ranging from military clashes to marketing challenges. click here

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Leadership & Change
Enron's Board Gives Black Eye to Efforts Aimed at Improving Corporate Governance The spectacular failure of the Enron board to question company management about activities that could, and did, harm the company, will have an impact on more than just the shareholders, employees and creditors, say several Wharton faculty members and a former CEO. Such behavior casts a pall on efforts by other American firms to establish boards that are independent, assertive and willing to ask the tough questions. click here

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Customer Satisfaction
University of Michigan Survey shows satisfaction improving As customers become more satisfied with the nation's output of goods and services, they tend to increase their spending. Corporate revenues from repeat business tend to grow as well. Since profits for most companies depend much more on repeat customers than on new customers and because consumer spending is so central to economic growth, the latest ACSI (American Customer Satisfaction Index) numbers are encouraging.  click here

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Business Management
Making CRM Work for You. If your customers don't trust you, the best CRM (Customer Relationship Management) system in the world won't get you where you want to go. click here

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Is CRM all it's cracked up to be?

new addition: 04/13/02		 Gartner research shows that more than half of CRM projects fail to deliver on expected savings and business advantages. And a recent Merrill Lynch survey of CIOs at large companies found that 45 percent of those surveyed were not satisfied with CRM installations. click here

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Technology
What are Domain Names? INTERNET DOMAIN names are what your customers type in to their browser when they want to visit your company's website. See how they work. click here

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Global Net population will hit 700 million in 2004 See how the Internet is growing, and where.  click here

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Metrics
Monthly fees for broadband eclipse $40 Prices for broadband Internet access are climbing. Here's how much and more. click here

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Demographics
Reality Shift: Attitude and Behavior Changes Since 9-11. Note: this article will cost $2.95 at the destination site. The Thompson Group does not participate in this fee. Even before the attacks on Sept. 11, changes in our consumer landscape were already beginning to emerge. The terrorist attacks and ensuing war have accelerated these changes, as Americans question, evaluate and reprioritize their lives in a newly uncertain world. To grasp the social, demographic and economic implications of recent events, American Demographics commissioned exclusive surveys to examine attitude shifts in four areas: family, work, religion and the role of patriotism in business. click here

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Public Relations
In-House Public Relations Guide If you can't afford a professional, the next best thing is "you." Here is an article - originally published by HP - giving you a step-by-step guide for taking advantage of the power of the press.  click here
 
More Free Articles Our online Newsletter - "Update" contains a section named ("Links") with many outstanding articles on marketing and customer retention. To visit - click here.