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ThoughtShow™.com
is a very intelligent way to target your marketing messages.
The old adage "birds of a feather, flock together" holds true
for those who send e-mail to their friends and associates. By starting
your ThoughtShow™ among those who meet your customer demographics, and
by having a ThoughtShow™ message that reinforces your business, your
message will travel on among a universe of prospects having similar
interests. Of course, not all will fit your exact profiles, but a
much-larger-than-normal percentage will.
Let's
say your company provides training services for sales professionals.
We'll develop a ThoughtShow™ that reinforces the thought of success.
Perhaps a theme such as one of these two examples:
Winning's not Everything ...
It's the Only Thing!
Thanks for being a winner!
or
One of the most important principles of success ...
is developing the habit of going the extra mile.
Thanks for proving this, over and over again!
Once your ThoughtShow™ is created, you simply launch it among
those you want to initially see it. The message creates the direction
your ThoughtShow™ will go.
The above examples would work best for a sales manager - sending his or
her thoughts on to members of the sales team. If you prefer to reach a
more general business audience, your ThoughtShow™ message will change.
The more general your message, the more people it will apply to, and
therefore, the more who it will be sending it on to those they know. If
you sell to a wide range of consumers, your ThoughtShow™ can race
through big numbers in record time.
Each time the message is passed on, the sender sees your company as the
sponsor, and he or she has the ability to visit your web site with one
click. Because they know you are underwriting the cost of sending
"their" ThoughtShow™ with "their own" personal
message in the introduction, you'll be held much more in esteem than for
typical advertising.
Let's look at the potential numbers of those who will see your
ThoughtShow™:
You
introduce your ThoughtShow™ to just 50 of your prospects a week.
Half of them decide to send your ThoughtShow™ on to 3 friends and
associates: Next, half of those recipients do the same thing ... and so on.
In
about two weeks, the same thing has happened about 11 times. Using the
above numbers, your ThoughtShow™ will have been viewed by 2800
"birds of a feather."
That's more than 57 times your initial send out! And, this process
doesn't stop there. There's no guarantee of results, but the odds are
strong in your favor.
You pay no postage; no mailing list costs; no printing; no envelope and
paper costs; and it takes about 1/10th the time to send a ThoughtShow™
as it does to send a postcard or letter.
There are no additional costs - other than your sponsorship fee.
That's a fixed monthly rental fee, so you'll know exactly what you'll be
spending, in advance. We'll run your ThoughtShow™ for thirty days.
So our fees are quite simple - you rent your ThoughtShow™ for a month,
and then if you want to renew your sponsorship, you'll have first rights
to do so in the last week it runs. Otherwise, it will go to another
sponsor at the then-current price, based on it's popularity among
viewers.
Yes, you read that correctly, the price for a very popular
ThoughtShow™ will increase. We are great at marketing, but we are not
soothsayers. Our years of experience tells us a ThoughtShow™ could be
"wildly" accepted and used, driving our costs through the
roof. With your monthly costs capped, we would go under. Viral
marketing, where the viewers make all the decisions, is a bit of a
Tiger. This is the way to tame it.
There's a way out of paying the freight for a "Tiger"
ThoughtShow™ that runs wild!
As much as you may like to keep it, money is always an issue. We'll
build another ThoughtShow™ for you to use at our standard monthly
rate. This keeps your message moving, and controls your costs at the
same time. Who knows, the new one could be more of a Tiger than the
last!
The initial month's rate for each ThoughtShow™ is $250.00. If we
have one available in inventory that you like, or if we build it anew,
the first month's price is the same.
We only build a ThoughtShow™ we think will be popular, since
sooner or later, it reverts to our inventory.
Starting your ThoughtShow™ becomes a simple decision. You hope we've
priced it wrong - because that would mean you got a bargain. We hope
we've priced it right, because we'll lose our shirts if during that
month, your ThoughtShow™ runs wild!
When
you're ready ... check the menu at your left to
"become a Sponsor."
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