What's With the Goldfish?
Percy, Roosevelt and Foster ... are The Thompson Group goldfish. They live in
our reception area, where their antics entertain those who spend a few moments
there. Oh yes, they love classical music and jazz. Most of their visitors do,
too.
These beautiful creatures never tire in their work, and the message they
deliver goes far beyond the obvious "Welcome" they convey. You might
find their story useful as you go about your own business ... tackling the
many things that always need to get done.
You see, Percy, Roosevelt, and Foster don't ask much in the way of pay - a few
flakes of their favorite food will do. But they do need attention. Their water
must be carefully tended, and their bowl kept meticulously clean. It takes
daily attention! Without this, they'll die!
Their message is simple. "Some things are much more important than
others."
These little goldfish remind us, it's like that in business. There are so many
details - so many demands. Where's that form? What's this report say? What's
that price? Who is that calling? When's the next meeting. My office's a mess!
The software won't work! Our staff has a grumbler. Our collections are slow.
This list doesn't end!
We brought Percy, Roosevelt and Foster into our world because of the obvious,
yet they have taught us more ... that some things are far more important than
others. These are the things our company must do ... or else we
will die!
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To
tell the truth, Percy, Roosevelt and Foster can go a day or two by
themselves - without their food, without their clean water, without
our attention.
They'll make it - but the toll will be paid. They'll be lethargic ...
in murky water ... and begin to fear for their lives.
You may also appreciate a little known fact that goldfish have a very
short three-second memory. They live in the present, and they keep no
to-do lists. Everything for them is "Now!" |
|
Percy,
Foster and Roosevelt
(shown top to bottom) |
Visit
the dynamic trio at their home!
requires Windows
MediaPlayer
probably on your system now |
Note the similarity of
goldfish to marketing? It's the message these beautiful little goldfish
convey. For if you let your marketing go unattended, your company's plight
will be the same as what might happen to Percy, Roosevelt and Foster. Your
water will cloud, your life will become lethargic, you'll fear for survival.
New business, from new sources and current customers ... is the clean water,
sustenance and oxygen your company need to grow and live happily. You
must attend to this NOW - every day. Anything you do that defers your
marketing is clouding your water and putting your survival in peril. Sure, you
can neglect this for a few days - but you'll surely pay the toll.
If you'd like to visit
Percy, Roosevelt and Foster and watch them go about their delightful antics,
simply click
here. We hope you think of them often, or perhaps get some little friends
of your own, to constantly remind you that ...
"Some things are much more important than others!"
William H. Thompson
Principal