2003
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Seven Tips For Better Decision-Making

06/26/03 -
Everyone sometimes feels stymied by the need to make a tough decision. But business management consists of hundreds, perhaps thousands, of decisions that constantly need to be made. If you want to move ahead, you need to learn to make better, more strategic decisions. And, you need to be “right” a greater percentage of the time.

Here are seven tactics that will help you become a more effective decision-maker:

  1. Don’t agonize. Get comfortable with the fact that, with many decisions, you can’t know “for sure.” For example, prospects and customer personnel change jobs every day. Sometimes they even move to a different company. Go with this flow and take advantage of it. Make "allies" of those you deal with and don't agonize over the prospect of starting over with a new person who takes their place. It's another opportunity - not a setback. You just have no way of knowing what good will come of a change, but if you view it as a positive event, your chance for rewards will be enhanced.

  2. Respect your hunches. Intuition is not random. It is the result of accessing vast knowledge and experience in your subconscious mind. As such, intuition requires your acknowledgement and attention.

  3. Consider movement toward a decision, when necessary. Sometimes a decision can’t be an instantaneous, snap-of-the-fingers event. Movement in one direction or another can bring a new perspective that helps you make the right decision.

  4. Recognize that decisions are one piece of a larger puzzle. If you can put a decision in its broader perspective, it will rarely feel as crucial as it did before.

  5. Communicate decisions quickly. Be sure to communicate your decisions quickly both externally to prospects, customers, suppliers and internally to your staff. This keeps the decision, and its implications, from being misunderstood or distorted.

  6. Force yourself, even if it takes time that you don’t feel you have, to listen to opposing views. Your decisions are more likely to be supported when you have taken others’ views into account.

  7. Recognize your own decision-making style and allow the strengths of your style to work for you. Do you tend to be more emotional or more logical? Go with the flow of your natural style, but force yourself to recognize the traits to which you need to pay attention.

Basic Source: Preston Levitt, Attorney, speaking at a conference for manufacturing company executives. Content has been edited here.

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William H. Thompson
Principal

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